Changing the Running Game with Funky Soft Flasks

At SoftFlask, we’re not just here to quench your thirst — we’re here to change the game. We exist to bring bold energy, funky style, and pure personality into an industry that’s gone a little… bland.

To make hydration fun, creative, and full of character. Whether you’re chasing a PB or just vibing on a trail, SoftFlask is made to move with you — light, compact, and loud in all the right ways.

We believe hydration gear should do more than just work — it should stand out, show up, and say something about you.

And while we’re flipping the script on fitness gear, we’re still grounded in doing better for the planet. Our flasks are reusable, made to last, and help reduce single-use waste — because being bold and being mindful can go hand in hand.

Be bold. Stay hydrated. Run wild.